Positive Reaction Shampoo, #31
For medium to coarse hair types, this 31-botanical ingredient shampoo gives you all the benefits you want–UV protection, color and keratin safe, and paraben and sulfate-free–without a heavy formula. This creamy shampoo will keep your hair light, so thin hair doesn’t lose any lift or body.

Water, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Cocamide Propylamino Betaine, Aloe Vera Juice, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamidopropylamine Oxide, Cocamide MEA, Sodium Cocoyl Glutamate, Disodium Cocoyl Glutamate, Hydrolyzed Wheat Protein, Hydrolyzed Soya Protein, Hydrolyzed Keratin Protein, PEG-75 Lanolin, PEG-75 Shea Butter Glycerides, Dimethicone PEG-8 Meadowfoamate, PEG-9 Dimethicone/PEG-9 Olive Phosphate, Marigold Extract, Kelp Extract, Echinacea Extract, Marshmallow Extract, Vitamin A, E, F, Biotin, p-Amino benzoic Acid, Pantothenate, Inositol, Horse chestnut Extract, Guar/Hydroxypropyl Trimethyl/Ammonium Chloride, Glycol Stearate, Polyquaternium-10, Fragrance, Methylisothiazolinone, Phenethyl alcohol, PPG-2 Methyl Ether , Allantoin, Citric Acid, Glutamic Acid, Ascorbic Acid, Arginine, Glycine, Methionine, Lysine, Sunflower Oil, Linseed Oil, Octyl Methoxy Cinnamate, Wheat Germ Oil, Hemp Oil, Jojoba Oil, Vitamin E Acetate, Pomegranate Oil, Tetra Sodium EDTA




Key Benefits
The most moisturizing shampoo of all
For extremely dry, damaged, chemically abused hair
React Technology delivers nutrition to repair hair
Very concentrated creamy consistency
Best choice for hair on it's last chance before a cut
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We're glad you asked. All of our products are formulated with a botanical base that is healthy, lightweight, and rinses out easily for thin or fine hair. We recommend starting with a clean base and starting with Healthy Shampoo or Balance Clarifying Shampoo. Pair this with Recover Conditioner. Before styling, create volume with Layer One. Finish your style with aiHr Hairspray.
All of our products are made in the US. Our shipping facility is located in Tampa, Fl. On weekdays, we pack and ship most orders the same day or within 24 hours. Any orders created over the weekend will be packed and shipped the next available business day.
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Positive Reaction Shampoo, #31
$23