Dark indigo & violet pigments make this toning shampoo stand out from the crowd. Use on blonde, white, and grey hair to cancel warm undertones and bring cooler undertones to the forefront. Also use on brunette hair to keep highlights a cooler tone rather than brassy, or caramel colored. This deposit only shampoo means it does not have lather. It is designed to be mixed in equal parts with your everyday shampoo when needed. Adjust amount needed accordingly to your personal needs.
It’s very common for color treated hair to change tone, especially through exposure to the sun, environmental pollutants and water with high mineral levels or chlorine. When hair is lightened, the natural color is removed to accommodate the new color, but as all hair color has an underlying warmth, this will eventually start to show through. Using a blue/purple shampoo will balance the yellow and orange tones in the hair.'
All purchases come with a 14-day satisfaction guarantee.
Free domestic shipping on orders over $49. All of our products and ingredients are sulfate-free, paraben-free, and cruelty-free.
All products are manufactured in the US and are shipped from sunny Tampa, Fl! 🌴
United StatesIn using this with the conditioner, my hair has felt much better despite this dry winter hair. Great purchase.
The best "blue/violet" shampoo I've ever used for my naturally white hair!! It left the color bright and shiny and my hair was soft and very manageable.
I lovve all the products ive purchased!
Couldn't be easier to restore that "just toned look" from the salon. Erases the unfortunate effects of FL sun, sweat, salt, and chlorine. Love it. It's an affordable investment in taking care of one's expensive coloring and highlights.
I have fine, curly, color treated hair and using this toning shampoo once a month mixed with my normal shampoo helps keep the highlights from turning brassy. I love this shampoo! It smells great and you need just so very little for short hair. Follow instructions for amazing, gorgeous, luxurious hair!
